📰 Tracing the origins of lorem ipsum.

So until someone digs up an earlier example, the best working theory of why designers and layout editors have been filling pages with a garbled version of a first century BCE treatise that says, in so many words, “No pain, no gain,” for 60-odd years is that some marketing exec at Letraset tasked with generating placeholder text for an ad heroically declined to hit the pub with her colleagues and reached instead for her 1914 Loeb facing translation of De Finibus, then settled down to the hard, thankless task of absolutely butchering it.