About me.
I’m Tyler Hellard. I’m usually a professional copywriter, but sometimes I write other things, too. One time I wrote a novel that (incredibly!) became a Canadian best seller (impossibly!) eight years after it came out.
About Pop Loser.
Pop Loser is a blog (and, for a while, newsletter) I’ve written on and off since 2007. It’s changed a lot over the years and I’ve burned it all to the ground five or six times. The most recent iteration is a bit esoteric, with a little writing and a lot of links, and includes mixtapes. When each volume finishes, posts are collected on an omnibus page: Vol. 1, 2, 3, 4, 5, 6. Most previous versions of Pop Loser are archived in the following places: Newsletters #1–78 (unavailable), #79–97 and #98–113 (2014–2018). Original blog (2007–2014) and Tumblr clone (2010–2014). From 2019 to 2024, I probably had better things to do.
Tech stuff.
As of July 2026, this website is powered by Hugo using a custom theme and hosted at GitHub. The type is set almost entirely in Monda with icons and skulls and such from Font Awesome. Basic stats are collected with GoatCounter (most options turned off — I’m only getting total pageviews and some limited referral data). All content is written and edited in markdown with IA Writer.
RSS: 🚒 Pop Loser and other posts. / 🎧 Pod Loser for just the mixtape podcast.
(A note on toots: Toots are not included in the RSS feed because that would be weird. They are included in the homepage firehose, but only days after the fact when I push an update. They also crosspost to BlueSky, if that’s your kink.)
Copyright, credits, etc.
All original content on this site is available via the CC BY-NC-SA 4.0 license, with the exception of personal photos in which people can be identified, which are “All Rights Reserved.” If you’re a link blogger, don’t feel obligated to “h/t” or “via” this site as it’s not something I do very often. Any headshots of me (including the one at the top of this page) are by Monique de St. Croix and should be credited as such.